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21 Reasons Why Internet Auctions Are The EASIEST

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Calling internet auctions an “Entrepreneur's Dream” isn't poetic license or part of the get-rich-quick rhetoric. Net auctions are the simplest, easiest way on this planet for the little guy to make money.

1. Consider the normal progression of a home business ...

First, the would-be entrepreneur decides on a product or service. He begs, borrows or steals the money to bring his dream into reality.

Then, he faces "The Great Uncertainty" - “Where are my customers going to come from?”

With an Internet auction, your customers are already there and they will come to you! Someone else has very obligingly created an entire marketing structure for us. We need to do nothing to find, literally, MILLIONS of customers.

Not only that, but they have very obligingly arranged themselves into appropriate categories just for us! Talk about targeted marketing!

We don't have to go looking for musicians to buy our guitars, doll collectors for our Barbies or collectors to buy our cars. They will come to us!

2. Start up costs? None. Zero. Zip. Nada.

Can you name any other business that has no start up costs?

Entrepreneur magazine claims that the average franchise costs $70,000! Whoa! And when you buy your franchise, what do you get with it? Oh, employees, rent, government regulations, incredible paperwork, the constant threat of lawsuits, grinding responsibility and twelve hour days.

Auction sellers have no overhead, no utilities, no employees, no employee taxes, no rent.

3. Risk? What risk?

If you start your business wisely, your maximum risk is ... $3.30!

On eBay, the absolute queen of the auction sites, the maximum charge to list an item for sale is $3.30. On many of the sites, there is no charge at all.

It is prudent to begin with merchandise that you already own (or go rob Mom or Grandma's attic). Therefore, you have no merchandise costs.

4. It takes about three minutes to set up your auction business. That is the length of time it takes to register on a site, thereby becoming a full-blown auction trader.

5. If you have a business, you have to somehow let people know you are around. Otherwise, your business isn't going to last very long. This makes advertising - of some sort - absolutely critical.

Recently, a mail order guru was advising novices on how they should begin. He recommended buying a mailing list of 100,000 (hundreds, perhaps a couple of thousand dollars in cost) - but - the novice should start with “only” 5,000 people.

This same guru recommended a 12 page letter, plus an order blank, for a total of 13 pages. In my neighborhood, unless I am copying massive quantities, it costs me five cents per page, so my letter would cost 65 cents. Throw in a stamp, and the cost of the large, manilla envelope and it’s at least $1/person.

So, we are looking at an expense of $5,000! And this doesn't include the numerous hours it would take to create such a mailing.

And, what if my mailing fails miserably? I don't know about you, but losing $5,000 is not insignificant to me! And if we think about advertising our product or service on TV or radio, our costs escalate dramatically.

Contrast this with the price of an internet connection of $15 - $25 a month. And the best part is that you can market to 5,000 or 5,000,000 and it doesn't cost one extra cent.

6. The internet is the only place in the world where a small business can be open open 24 hours a day, seven days a week. What kind of retail establishment can maintain those kinds of hours, unless it is a giant company?

Your buyer has the privilege and opportunity of buying at any hour of the day or night.

Those who assume that there is no one awake and interested in buying at 3:00 a.m. are mistaken. Do you want to be awake at this hour to sell? Highly unlikely. But with an auction site, customers can shop at their leisure, on their own schedule and pay you money while you sleep. The first time I woke up and realized that I had made money while I was asleep, it was an incredible thrill!

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