7. If I am selling in my home town my buyers are limited to those people in my geographical area. With the Internet, the entire world is my customer. Ebay, for example, has customers in 90 countries.

A merchant can expose his wares to more customers on an internet auction than would see his products in decades in his home town.

8. In common with many other internet businesses, geography has become irrelevant. For centuries, humans have had to live in big cities if they wanted to engage in commerce.

With auctions, you can live anywhere you please, as long as you have electricity. In fact, with laptops, we don't even need to be home.

Want to run your auction business in a Winnebago, on safari, or cruising the Mediterranean? No problem.

9. We never have to leave our homes to make as much money as we want. This has to improve family life in a significant way.

Want to go to the kids Little League games? Have lunch with your spouse several times a week? Work at 3:00 AM because you are a dedicated night owl?

I don't know about your traffic, but in my town it is a total nightmare! Occasionally, I have to travel in rush hour traffic and it makes me realize how blessed I am not to be a member of the Road Rage club.

10. WalMart? K-Mart? Piffle!

Internet auctions make business a level playing field. Let the big companies worry about payroll, employee theft, absenteeism, product margins and the like.

No one knows - - or cares - - how “big” you or your company is.

There is no reason for large companies to ever participate in auction sites, because there isn't enough profit in it for them to bother.

I recently saw an article in the paper commenting that one of the giants had made "only miniscule" growth the past year ... $38 million! I would be very appreciate of that kind of “tiny” profit, myself.

11. Sometimes, it seems that my computer is alive, has a definite mind of its own - and that mind can be very devious and troublesome. Nevertheless, the computer gives us tremendous power and freedom.

Unlike the giant companies, our employee doesn't need a vacation, it takes no sick leave, and has no family emergencies. In other words, we have a 24 hour, seven day a week slave.

12. Starting a business and getting it going, is a full-time job - and then some.

Unless ... you choose to be an auction player.

Because the Internet will carry on your business without you, you can keep your full-time job until you are ready to quit and become an net auction millionaire. And, I do mean millionaire! There are some people making $50,000 a month in auctions. There are others who are content with a few hundred dollars a month. It all depends on your personal goals.

13. Forget about guessing, hoping and praying, lying awake at night, staring at the ceiling and wondering if you are doing the right thing.

It is possible to do your market research in advance and have a very clear picture of how well your product will sell before you even put it on the market.

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